O2 unveils an innovative new campaign to spotlight the launch of its satellite-to-mobile service Today, O2 and its creative agency of record VCCP are unveiling a bold new integrated campaign that celebrates the launch of O2’s brand new satellite-to-mobile service, O2 Satellite. In an exciting first in Europe, O2 is paving the way as the first provider to launch satellite […]
O2 is starting 2026 with a new brand campaign that puts the spotlight on good decisions and the calm that comes with them. At a time when the beginning of the year is often filled with pressure and uncertainty, O2 reminds audiences that choosing the right fibre and mobile provider can mean one less thing […]
On Saturday 6th December, Priority from O2 launched its first ever pop-up shop ‘Not a Sock Shop’, a festive experiential activation giving out thousands of Priority experiences, in the very unexpected form of… socks. Brought to life by creative agency of record VCCP and located in Victoria Quarter, one of Leeds’ busiest shopping centres, ‘Not a Sock Shop’ was designed to intercept shoppers at the […]
Today, O2 launches its heartwarming Christmas campaign, ‘Give Time’, created in partnership with creative agency of record, VCCP. This year’s Christmas campaign focuses on O2’s award-winning customer rewards programme Priority from O2, which offers its members exclusive rewards, experiences and 48-hour early access to tickets for thousands of gigs and events nationwide. The new campaign for Priority reinforces O2’s mission to connect customers […]
O2 has expanded its recent ‘Near or Far’ campaign which launched last month, to further demonstrate its omnipresent network coverage. This week, O2 has taken an unconventional approach and has created a campaign that is everywhere – including rural and unexpected locations with strong O2 network coverage. From advertising on the side of sheep, to golf balls lost in the […]
The latest campaign aims to highlight the essential role O2’s network plays in everyday life Today, O2 launches its latest campaign instalment under the ‘Essential For Living’ brand platform, sharing a powerful message about the importance of connectivity and the breadth of its network. Created by the telco giant’s creative agency of record, VCCP, ‘Near or Far.’ sets out […]
O2’s bold new work in partnership with VCCP puts England’s most successful rugby team front and centre – ahead of the upcoming home Women’s Rugby World Cup 2025. Today, long-time partner of England Rugby, O2, launches its most powerful women’s rugby campaign to date: ‘England, meet England’. Created by the brand’s long-standing creative agency of record VCCP, […]
Today, O2 and its global creative agency of record VCCP unveils the next phase of ‘Essential for Living’ – an integrated campaign, this time celebrating the freedom that comes when travelling abroad as an O2 customer. The campaign builds on the success of the first instalment of ‘Essential For Living’, which launched earlier this year and revisited the brand’s founding message […]
Today, O2 and its global creative agency of record VCCP unveil a new brand platform and positioning, centred around connecting customers with life’s most exciting moments and reinforcing the brand as ‘Essential For Living’. The new brand platform revisits the brand’s founding message from 2002, positioning it as an enabler of life’s greatest moments. It emphasises the excitement and rewards […]
faith, VCCP’s AI creative agency, has launched new AI-enabled tools for their founding client, O2 – extending the practical use of Gen-AI in marketing communications beyond concepting into creating. The Bubl Generator creates custom imagery of O2’s brand character Bubl based on client prompts, so it can be used in channels where cost or time constraints previously limited […]