44% of UK shoppers put off by irrelevant offers, according to Ecrebo
More than 4 in 10 (44%) UK shoppers shy away from brands that don’t offer them personalised, relevant offers; this is according to consumer research conducted by Ecrebo, the point of sale marketing specialist. In addition, 68% said they expected to be offered promotions based on their past purchases. The aim of the research was […]