Leo Burnett Repositions Kellogg’s Special K Brand in Ambitious Campaign Set to Run Throughout 2018
Agency Leo Burnett has devised a campaign to reposition Kellogg’s Special K brand, so that women see it as a source of nutrition and one which will power them through their everyday lives. The campaign breaks in the UK on 26 December, and runs throughout 2018, with ads running in Europe early in the year. […]