Iconic packaging turns into iconic trash. McDonald’s Norway takes ownership of its littering by showcasing the ugly side of their packaging, encouraging guests to join their cause and researching what they can do themselves to prevent littering.
McDonald’s Norway Shows Its Ugly Side In A New Anti-Littering Campaign
Omnicom Media Group agency OMD Worldwide named John Osborn CEO of its US operations. Osborn joins OMD, the largest US media agency following his role as President and CEO of sister Omnicom agency BBDO NY during which time the agency dramatically grew and expanded its service and practice base. Osborn succeeds Monica Karo, who is moving up to a global role as […]