Segmentation and multi-channel marketing tactics on the rise due to GDPR

Segmentation and multi-channel marketing tactics on the rise due to GDPR

Marketers have moved to data segmentation and multi-channel marketing tactics, following the introduction of the GDPR, according to new research from TransUnion (formerly Callcredit). Two-thirds of marketers (66%) said they are now less able to personalise marketing to individuals, and have switched to segmentation, with eight out of ten marketers (78%) agreeing that being able […]

ROTHCO change perceptions of National Lottery ads in new omni-channel campaign

ROTHCO change perceptions of National Lottery ads in new omni-channel campaign

 Creative agency ROTHCO launch their first campaign for the Irish National Lottery, with a tongue-in-cheek mockumentary TVC, ‘The Celebrations’. Going behind the scenes at Irish National Lottery HQ, it turns out things have changed dramatically since they released their NEW Lotto Plus game… Since the addition of the new game, people’s chances of becoming […]

Communisis joins forces with Striata to create a new secure omni-channel communication platform

Communisis joins forces with Striata to create a new secure omni-channel communication platform

Customer communications specialist Communisis Group has signed a partnership deal with digital communication and document security firm Striata to offer an end to end, omni-channel customer communication solution. The solution enabled by the partnership is designed primarily for regulated industries like Banking, Financial Services and Healthcare. It helps accelerate digital transformation by solving the ‘go-paperless’ […]

Givenchy Rolls Out E-Commerce Platform to New European Markets

Givenchy Rolls Out E-Commerce Platform to New European Markets

Following the September 2017 launch of its new omni-channel e-commerce platform, the Maison Givenchy is delighted to offer the givenchy.com experience to fans and followers in its five main European markets: the UK, Italy, Germany, Netherland and Spain. Overseen by artistic director Clare Waight Keller and designed in collaboration with the London-based agency R/GA, the site brings […]