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Home»Posts tagged with»On Mums’ Side

Lidl and Mumsnet in six-figure deal to position supermarket as ‘on mums’ side’

By newsroom on September 7, 2015   Latest, Marketing  

Lidl and Mumsnet in six-figure deal to position supermarket as ‘on mums’ side’

Lidl is looking to step into Asda’s shoes by showing it is the supermarket for ‘mums’ through a partnership with Mumsnet Food. The six-figure partnership, which will last one year, will see Lidl sponsor the site and both brands partner to co-create shareable content. The campaign has launched with a branded homepage takeover and Lidl […]

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