New York Times Plans to Make Its Mobile Ads More Native, Less Interruptive

New York Times Plans to Make Its Mobile Ads More Native, Less Interruptive

“Mobile advertising as a whole is just fairly crappy,” said Sebastian Tomich, The New York Times senior VP of advertising and innovation. Mr. Tomich isn’t saying anything controversial. Most people seem to agree that those thin horizontal banners pinned to the bottom of publishers’ mobile sites haven’t won many fans. Neither have the full-screen interstitial […]