In its ninth year, the jfdi/Opinium UK New Business Barometer has revealed trends and practical insights for new business professionals. Marketing investment is up. Opportunities are accelerating. Commercial impact outweighs creativity and chemistry as a pitch winner. Economic outlook concern is jumping [second biggest reason for losing a pitch.] Pricing for profit is getting tougher. […]
jfdi/Opinium Barometer 2025 unveils new business opportunities and challenges for agencies The UK New Business Barometer has published its eighth annual survey of performance and insights for agency business development leaders. Published by jfdi, leading specialist new business consultancy and award-winning strategic insight agency Opinium, The Barometer is conducted nationwide with data drawn from 255 […]
The human touch returns as top prospecting priority as agencies look to accelerate growth The human touch is back as a top prospecting priority for growth. The New Business Barometer 2024 conducted by jfdi, the UK’s leading specialist new business consultancy, and award-winning strategic insight agency Opinium reports on trends and issues impacting new business […]