Optimism Turns Habit’s Celebrity Partnerships into a Chef in Residency Platform

By on    Advertising, Latest, Marketing  

Optimism Turns Habit’s Celebrity Partnerships into a Chef in Residency Platform

The Habit & Co. platform launches with chef Jet Tila, inviting culinary collaborators to create limited-time menus that go beyond the standard celebrity meal Habit is rethinking the celebrity restaurant collaboration with the launch of Habit & Co., a new residency platform created by agency Optimism BH that invites chefs and cultural figures to develop original limited-time menus […]

Optimism BH Names Lisa Bright Partner and Co-Executive Creative Director

By on    Agency, Latest, People  

Optimism BH Names Lisa Bright Partner and Co-Executive Creative Director

The award-winning creative leader joins from Ogilvy, where she served as chief creative officer Independent advertising agency Optimism BH has appointed Lisa Bright as partner and co-executive creative director, effective July 6. In her new role, Bright will partner with Todd Eisner to lead the agency’s creative department, working across all client accounts and new business initiatives. […]