Optimism Turns Habit’s Celebrity Partnerships into a Chef in Residency Platform

By on    Advertising, Latest, Marketing  

Optimism Turns Habit’s Celebrity Partnerships into a Chef in Residency Platform

The Habit & Co. platform launches with chef Jet Tila, inviting culinary collaborators to create limited-time menus that go beyond the standard celebrity meal Habit is rethinking the celebrity restaurant collaboration with the launch of Habit & Co., a new residency platform created by agency Optimism BH that invites chefs and cultural figures to develop original limited-time menus […]

Havas helia data experts tap into IBM intelligence to design a beer that’s full of New Year cheer

By on    Features, Innovation, Latest, Marketing, Media  

Havas helia data experts tap into IBM intelligence to design a beer that’s full of New Year cheer

Customer engagement agency Havas helia has worked with IBM Watson to capture the mood of the nation during the New Year party season to create a world first – a beer that tastes of joy and optimism. Data experts at Havas helia analysed thousands of New Year related messages on social media and matched them […]