Øuterkind Agency Hires JP Stacey as Senior Account Director

Øuterkind Agency Hires JP Stacey as Senior Account Director

Stacey has enormous experience in integrated efforts for global brands Denver-based Øuterkind has tapped JP Stacey, senior account director, to lead experiential efforts across a number of existing clients including MarsWrigley, Schwarzkopf and Caterpillar. It’s a perfect fit for Stacey—with 15 years helping design and execute integrated initiatives for global brands. His history of developing […]

City of Sturgis Partners with Agency Øuterkind to Grow Sturgis Rally’s Second Weekend with All-New Flat Track Racing Event

City of Sturgis Partners with Agency Øuterkind to Grow Sturgis Rally’s Second Weekend with All-New Flat Track Racing Event

The 84th Sturgis Motorcycle Rally concluded with the all-new Arrowhead Sturgis TT presented by Rick Ware Racing & The CAT Rental Store. The race and surrounding activations, introduced by the City of Sturgis in partnership with creative agency Øuterkind, ignited interest and attendance in the historic rally among a wider, younger audience. The Arrowhead Sturgis TT transformed […]

Øuterkind Names Ad Agency Vet Rex Roy Creative & Strategy Director

Øuterkind Names Ad Agency Vet Rex Roy Creative & Strategy Director

Creative agency Øuterkind has hired marketing veteran Rex Roy as Creative & Strategy Director, partner Christian Gani announced today. Roy has been working freelance on pivotal strategic and creative aspects of the agency’s global work with Caterpillar, and this appointment cements the relationship. Roy’s career reveals a knack for cross-platform multimediastrategy and storytelling, with a focus on event activation. A […]

Spirit of Sturgis TT: Progressive American Flat Track Hits the Streets for a Historic Debut on August 11, 2024

Spirit of Sturgis TT: Progressive American Flat Track Hits the Streets for a Historic Debut on August 11, 2024

AMA Pro Racing, in collaboration with creative agency Øuterkind and the City of Sturgis, is proud to announce a major new event on the 2024 Progressive American Flat Track schedule: the inaugural Spirit of Sturgis TT. This spectacle of motorcycle sport is scheduled for August 11, 2024, coinciding with the final Sunday of the 84th Annual City of Sturgis Motorcycle […]