New visual identity and packaging proudly reaffirms the brewery's place in the craft beer market, taking inspiration from its unique Midwestern-Dutch heritage
Design Bridge New York share details of their work rebranding New Holland Brewing Co., restoring its position as a leader in the increasingly competitive craft beer market. Inspired by the spirit and symbols of Dutch culture in the brand’s hometown of Holland, Michigan, the striking transformation unites the brewery’s heritage with its distinctly Midwestern attitude, creating a […]
Bombay Bramble, a new creative expression from Bombay Sapphire, recently launched in full ruby red splendour with an identity and bottle design crafted by drinks specialists Knockout. Bombay Bramble blends Bombay’s vapour distilled London Dry Gin with a rich fruit infusion made from freshly harvested blackberries and raspberries. This is a more complex and time-consuming process that […]
MELIOR is a fresh face among household cleaning products and a new social enterprise, championed by its passionate founder Diane Cheung. MELIOR’s purpose is three fold, to offer more effective cleaning products, treading only ‘lightly on the planet’, while employing people with disabilities who are often overlooked for employment thereby setting an example to others. […]
The Axe personal care range has been given a dynamic redesign for the Indian market by London based brand design agency, PB Creative. With a fragmented Axe brand portfolio in India incorporating range designs spanning several years, the time was right to furnish the brand with a much more unified and consistent look and feel. […]
Blended with fresh, natural spring water from the hills of Dartmoor, Black Tor Rumneeded a premium brand and bottle to announce its arrival in the growing craft-rum sector. The pure, uncompromising character of the rum is reflected through the granite tor-inspired personality and identity. Since launch, sales have snowballed — so much so, that Black Tor […]
Award-winning sourdough crispbread brand, Peter’s Yard, has worked with B&B studio on a strategic repositioning and redesign as it seeks to drive growth and extend its brand into new eating occasions. Founded in 2008, Peter’s Yard is a Swedish-inspired UK bakery brand, crafting premium quality crackers, crispbreads and flatbreads from its 45-year-old sourdough starter, and fermenting each […]
One of the UK’s leading lubricant brands, KY Jelly, unveils its new look and feel under the brand name, Kynect, by strategic brand design consultancy, Brandon. Background and brief Although KY Jelly is often regarded as the generic term for lubricants, over time the brand had started to lose its relevance with consumers amidst increased […]
Brand design & innovation agency Echo creates packaging for a new range of hygiene products from Kleenex®
Design set to help consumers adopt progressive yet simple hygiene rituals, bringing everyday confidence to families and individuals with less worry about germs
Independent brand design and innovation agency Echo reveals its latest work with Kleenex, designing packaging for their new range of Proactive Care™ products that help consumers to adopt positive hygiene habits whilst offering a sense of reassurance and control amid the uncertainties of 2020. The Kleenex Proactive Care range includes hygiene face masks, antibacterial hand […]
Sleek MakeUP, the cosmetics brand owned by Walgreen Boots Alliance, is transforming the look of its range with a bold new packaging design. Created by design agency Free The Birds, the fresh look hits shelves this month with new packaging for Sleek’s eye palettes as part of a staggered roll-out, replacing stock responsibly and sustainably across the […]
