Pearlfisher New York entices the next generation of own brand shoppers with ShopRite’s own brand for household goods, Paperbird
Paperbird: A human approach to household goods
As part of an ongoing transformation of ShopRite own brands, Pearlfisher New York worked with Wakefern to create the brand, strategy, visual identity, packaging, portfolio redesign and roll-out of a new offering for household products – Paperbird. ShopRite is one of America’s most loved and well-established co-operative retailers. With bullish retailers making the own brand market […]