99% of UK’s top 100 fashion retailers stop marketing to customers as soon as they have made an online purchase
99% of the UK’s top 100 fashion retailers are failing to provide customers with a personalised post-checkout experience by neglecting to send tailored shipping communications to their customer, meaning the majority are missing out on a vital marketing channel, according to parcelLab’s ‘UK E-Commerce Shipping Study 2020: Fashion Edition’. The study, which analysed the checkout, […]
