99% of UK’s top 100 fashion retailers stop marketing to customers as soon as they have made an online purchase
![99% of UK’s top 100 fashion retailers stop marketing to customers as soon as they have made an online purchase 99% of UK’s top 100 fashion retailers stop marketing to customers as soon as they have made an online purchase](https://marcommnews.com/wp-content/uploads/2019/10/Woman-Ecommerce-Fashion-Site-Heels-701x468.jpg)
99% of the UK’s top 100 fashion retailers are failing to provide customers with a personalised post-checkout experience by neglecting to send tailored shipping communications to their customer, meaning the majority are missing out on a vital marketing channel, according to parcelLab’s ‘UK E-Commerce Shipping Study 2020: Fashion Edition’. The study, which analysed the checkout, […]