Particular Audience (PA), a global leader in Retail Media and Personalisation technology, today announced the promotion of Langton McCombe to the role of Sales Director, North America. In this position, McCombe will manage the company’s commercial and client delivery initiatives in the region, empowering retailers to unlock new digital revenue streams and deliver hyper-personalized shopping […]
Building on the rapid success of Adaptive Transformer Search (ATS), which virtually eliminated zero-result searches, Particular Audience now enables retailers to A/B test the AI models that determine relevance, margin, and retail media yield. Particular Audience today announced the launch of Search Model A/B Testing, a new capability that allows retailers to directly compare and govern […]
Unique offering enables retailers to plug the gaps in their retail media networks and tap into new capabilities without disrupting existing tech stack Particular Audience, the AI-powered platform transforming retail media and personalisation, has launched a suite of modular retail media tools designed for Retail Media Network (RMN) operators seeking to augment their incumbent adtech […]
Particular Audience, the AI-powered personalization and retail media company behind Adaptive Transformer Search and Gradient-Boosted Retail Media, today announced the promotion of Beth Smith to Vice President, Customer Success & General Manager, UK. Previously Global Head of Account Management, Smith will continue lead Customer Success globally while overseeing operational and commercial strategy for the UK […]
Breakthrough tech allows one-click campaign creation of AI/ML-powered Sponsored Product onsite ad formats across all billing types and ad placements – removing ad-buying friction for leading Retail Media Networks Particular Audience, the AI-powered retail media platform, today announced the release of its Automated Ad Set Builder, a market-first feature that eliminates every manual step in […]
Making tools freely accessible to brands and retailers for Retail Media reporting, Ad Serving integration and Agentic Commerce, built on Particular Audience’s market-leading Adaptive Transformer AI-powered search. Particular Audience, the AI-powered retail media platform transforming product discovery and advertising, today announced the launch of the Particular Audience Open Source Suite – three developer-first tools now […]
The AI-native retail media offering complements existing recommendation and advanced site search platform – following growth in Australia and New Zealand Particular Audience, an AI-native retail media and personalisation company, has announced the expansion of its retail media capabilities to the UK and Europe. Combined with its existing recommendation and advanced transformer-based site search platform, […]