Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (pDOOH) market. The UK findings show that pDOOH is firmly established as a mainstream channel within the UK’s digital media landscape, with 34% of campaigns featuring pDOOH in the past 18 months, up from […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced its 2024 full year emissions intensity (an objective measure of carbon efficiency), which was 0.041 grams CO2e per ad impression. In June 2025, Ad Net Zero launched version 1.2 of the Global Media Sustainability Framework (GMSF), the global advertising industry standard […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, has released research into the state of programmatic DOOH (pDOOH) in the Nordic region, covering Finland, Sweden, Norway and Denmark. The findings reveal that the Nordics are rapidly adopting pDOOH, with 32% of all campaigns in the past 12 months including pDOOH, […]