As Mexican-American culture continues to be infused with culture in the United States, opportunities are ripe for Mexican beer with a confident, unique offering. Tecate partnered with Pearlfisher to position a new sub-brand of premium light beer, design the brand, communications and advertising as well as develop an apt, standout name for Tecate ALTA. As Tecate’s first foray […]
The pioneer and leading producer of humanely-raised organic and free-range eggs in the US has created a new range of pasture-raised, ultra-premium quality eggs known as Consider Pastures. Pearlfisher partnered with Consider Pastures to create a brand strategy and design that matches their mission to always provide the best that nature has to offer. The brand’s responsible […]
Grab It: Pearlfisher’s new design ensures healthy convenience and great flavour is never out of reach
Pearlfisher brews new traditions with the redesign of Eichhof
Pearlfisher designs SoGood Saké, introducing the bold, yet simple spirit to American consumers
Paperbird: A human approach to household goods
As part of an ongoing transformation of ShopRite own brands, Pearlfisher New York worked with Wakefern to create the brand, strategy, visual identity, packaging, portfolio redesign and roll-out of a new offering for household products – Paperbird. ShopRite is one of America’s most loved and well-established co-operative retailers. With bullish retailers making the own brand market […]
As part of a wider leadership restructure that began in early 2020 with Hamish Campbell taking on the role of VP Executive Creative Director, Pearlfisher New York announces a newly created position at the organization, Head of Sustainability, to continue to build on Pearlfisher’s beliefs and commitment to sustainable design – by creating simpler, lighter, […]
Pearlfisher redesigns McDonald’s’ global packaging system
Pearlfisher brings joy to jelly
Pearlfisher has created the name, brand design and strategy for new-to-market Australian vodka brand, Grainshaker. Australian-based drinks producer, Top Shelf International and Pearlfisher have worked together to create the latest innovation launching from their growing portfolio of beverage brands. Aiming to disrupt a market dominated by aesthetically cold and impersonal elitist brands, Grainshaker is introducing a new style […]