Potato, pepper, and creativity: RUFFLES® transforms potato chips into pepper seeds with a photo shoot that looks like AI, but is real.
The social media-native campaign combines playfulness with craftsmanship to engage with the audience. “Have you ever noticed that pepper seeds look like potato chips?” With spontaneous questions like these, RUFFLES®, the leading potato chip brand in Brazil, has transformed something so common in consumers’ daily lives into a concept to reinforce its positioning. Native to […]
