“Trust Your Inner MINI-Logue”: Pereira O’Dell Reveal Annual Summer Campaign for 2023 MINI Electric

“Trust Your Inner MINI-Logue”: Pereira O’Dell Reveal Annual Summer Campaign for 2023 MINI Electric

On the tails of a successful awards season, MINI USA unveil the annual summer campaign for the 2023 MINI Electric, in partnership with creative AOR Pereira O’Dell, titled “Trust Your Inner MINI-Logue.” We’re typically told to buy electric vehicles (EV’s) for unselfish reasons – the environment, future generations, cost savings, etc. While other car companies […]

MINI USA and Pereira O’Dell Solve The DIY MINI Cooper crisis with TikTok campaign

MINI USA and Pereira O’Dell Solve The DIY MINI Cooper crisis with TikTok campaign

The global supply chain crisis caused people to build do-it-yourself versions of literally everything.  Due to shortages, many would-be MINI owners were struggling to get their hands on the real thing. But that never stopped them from expressing their love for the brand in a… rather unique way.  From furniture to an actual submarine, DIY […]