Smint – the UK’s No.1 sugar-free mints brand¹ – is scaling up its ‘Refresh and Reset’ platform with its most ambitious campaign to date. The launch comes as Perfetti Van Melle cements its position as the leading manufacturer in sugar-free mints, with Smint and Mentos driving growth as the fastest-growing brands in refreshment across value, volume […]
Perfetti Van Melle (PVM), one of the world’s leading manufacturers and distributors of confectionery and chewing gum, announced the appointment of FCB London, part of Interpublic Group (NYSE: IPG), as its lead agency for creative and strategic responsibilities for a portfolio of its gum brands. This decision follows a highly competitive pitch and marks the […]
