Carlsberg refreshes the Somersby brand with Elmwood Leeds to bring life to the ‘living tree’
![Carlsberg refreshes the Somersby brand with Elmwood Leeds to bring life to the ‘living tree’ Carlsberg refreshes the Somersby brand with Elmwood Leeds to bring life to the ‘living tree’](https://marcommnews.com/wp-content/uploads/2019/12/4_Somersby_Cans_Tree_Visual_JC-scaled-e1575292295284-1024x576-701x394.jpg)
Carlsberg Group has created a ‘Refreshingly Optimistic’ brand positioning and architecture for Somersby, Carlsberg’s cider brand. Created with Elmwood Leeds, the refreshed brand positioning establishes a new brand experience platform for Somersby, providing a clear brand architecture and visual identity system that enhances the brand’s distinctiveness in each of Somersby’s key markets. First launched in 2008, Somersby […]