GumGum’s survey reveals ads that feel timely, useful, and personal are impactful As Britain prepares to head back to school this September, a new survey from GumGum, the contextual-first technology leader, reveals that advertising continues to play a decisive role in shaping how consumers shop. This effect is especially pronounced when ads show up at the […]
The campaign delivered stand-out results, turbocharging engagement for Co-op’s summer 2022 food ranges and community fund GumGum, the contextual-first, digital advertising platform, partnered with leading grocery chain, Co-op, with the aim of supersizing engagement around its summer 2022 food ranges such as barbeque and ice-cream products. The campaign was designed to raise awareness and brand […]
Vodafone leverages GumGum’s contextual intelligence platform to increase purchase intent around Samsung Galaxy Z Flip3
The fast-expanding US contextual-first ad tech company is empowering European advertisers to deliver creative, attention-grabbing advertising campaigns with a privacy-forward mindset
GumGum Appoints Harmen Tjaarda As Managing Director For Four European Markets