The leader in contextual intelligence, GumGum, announced today that advanced attention measurement and optimization will be incorporated into all display creative campaigns running on the GumGum platform in 2023. By integrating Playground xyz’s award-winning Attention Intelligence Platform (AIP) with GumGum’s market-leading contextual solution, advertisers will be able to move beyond basic viewability metrics and understand […]
Joint solution allows advertisers to amplify brand messages across premium gaming content creating a relevant and non-disruptive experience
UNDER EMBARGO UNTIL TUESDAY JUNE 14TH AT 3 PM BST
GumGum and Frameplay Partner to Deliver Contextually Relevant, Intrinsic In-Game Advertisements
GumGum Partners With The Ad Council On Support For Ukraine
Survey reveals over three quarters of UK consumers indicated they are more comfortable seeing online ads that align with a digital environment over ads based on browsing history.
GumGum, a contextual-first advertising technology company, today signals the next phase in its mission to shape the future of the digital advertising industry with the launch of its newly combined operation with JustPremium, heralding the official launch of the GumGum brand in 6 new European markets. GumGum is also launching new research revealing UK consumers’ […]