Plenty encourages the nation to clean for each other

Plenty encourages the nation to clean for each other

In new instalment of the “Love is Messy” platform, Essity’s kitchen roll brand wants to reinforce cleaning as an act of love to create stronger relationship bonds with customers Kicking off this year’s wedding season, Essity’s kitchen roll brand, Plenty, is encouraging the nation to commit to clean for each other through a new campaign […]

Plenty will fund the wedding of couples who make a “Vow To Clean” in new campaign

Plenty will fund the wedding of couples who make a “Vow To Clean” in new campaign

Because love is messy, Essity’s kitchen roll brand Plenty is proposing that “those three words we long to hear” are in fact “I’ll clean up”. Research reveals that British couples see cleaning as a desired act of love and that partners who clean for each other enjoy stronger relationships. So, in this new integrated campaign […]

Love is messy in Plenty’s ‘Xmess’ Christmas campaign from AMV BBDO & Essity

Love is messy in Plenty’s ‘Xmess’ Christmas campaign from AMV BBDO & Essity

Plenty, the leading household towel brand, is embracing mess this year with a campaign that bucks the conventions of festive advertising and gives us a story of Christmas love as it really is, mess and all.  The first work for the brand from Plenty’s new agency, AMV BBDO, the ‘Xmess’ film is set to the track ‘Love Hurts’ by […]

ITV Creates Feature Length Commercial to mark Queen’s 90th Birthday

To mark the Queen’s birthday, ITV has announced it has developed and created a unique feature-length commercial which will air in The Queen’s 90th Birthday Celebration programme, hosted by Ant and Dec. Partnering with 11 high profile brands, the ad break takeover will be broadcast during ITV’s two and a half hour live show spectacular […]