By Kerry Willis With the growing interest in programmatic within digital out-of-home (DOOH), many media owners are accelerating the digital transformation of panels to screens. However, the transition to programmatic DOOH (prDOOH) isn’t just about technology – it’s also about education, and transforming to fully leverage the power of programmatic advertising. Having operated using traditional […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (prDOOH) market. The findings show that the UK is a well-established prDOOH market, with programmatic accounting for almost a third (29%) of campaigns in the past 18 months. This is the highest growth rate […]