The UK’s biggest hotel company Premier Inn reveals the appointment of a new advertising agency. In an announcement which follows the phased reopening of its hotels to the general public, Premier Inn is checking-in Leo Burnett London as its creative partner. Leo Burnett was selected following a competitive pitch amongst a shortlist of agencies specially selected […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/09/60_CUT_45_V016.mp4[/KGVID] Premier Inn has revealed a £25 million multi-channel advertising campaign – kicking off with a new ad creative which sees Lenny Henry feature in his seventh advert for the UK’s most loved hotel chain and showcases new material from Katie Melua. This comes in addition to the £140 million planned investment across […]
