New survey by Prezi finds attention spans aren’t shrinking — they’re evolving

By on    Latest, Marketing, Media  

New survey by Prezi finds attention spans aren’t shrinking — they’re evolving

Attention spans are not shrinking, rather they are evolving to be more selective, according to a new research study from Prezi, the presentation platform that helps people connect more powerfully with their audiences and customers. The 2018 State of Attention Report, which measured the effectiveness of content and presentations and how they resonate with business […]

Good Ideas Are Bad Ideas Without Conversational Presentations

By on    Latest, Marketing  

Good Ideas Are Bad Ideas Without Conversational Presentations

Every iconic marketing campaign or revolutionary business approach began as a simple idea. But when brainstorming becomes a chore — and an exhausting hunt for innovation — it’s tempting to recycle old ideas, fix them with a new label, and attempt to pass them off as cutting-edge. But consumers are smarter than the marketers doing […]