Big brands no longer get big love from UK consumers, says FKC report

Big brands no longer get big love from UK consumers, says FKC report

Global brands may have spent billions over recent years putting customer love into the DNA of their advertising strategies, but for the majority of today‚Äôs consumers, brand loyalty is firmly a thing of the past. New independent research launched on August 22, The Truth Report 2018: The trouble with Real People, conducted by strategic marketing […]