IMMEDIATE LAUNCHES PRISM: NEXT GENERATION FIRST PARTY DATA SOLUTION

By on    AdTech, Latest, People  

IMMEDIATE LAUNCHES PRISM: NEXT GENERATION FIRST PARTY DATA SOLUTION

Immediate, home to trusted brands that people love, has announced the launch of Prism, its new full scale first party data solution. Prism advances Immediate‘s commercial audience capabilities, offering advertisers valuable first-party data from its market-leading brands. This data, combined with exclusive access to premium, brand-safe ad inventory, provides unprecedented opportunities for targeting, insight, research, […]

Director Nick Spooner’s Circle K Campaign Will Have You Speaking Fleet

By on    Advertising, Latest, Marketing  

Director Nick Spooner’s Circle K Campaign Will Have You Speaking Fleet

While Nick Spooner was filming six new spots for Circle K, attention to detail and the room for improvisation were paramount. The three :30s and three :15s feature Circle K employees having one-on-ones with tradespeople – a plumber, an exterminator and an electrician – in an exaggerated display of their own niche-specific jargon.  A true collaboration […]