Carlsberg Gets Honest About its Beer in New Campaign by Fold7
![Carlsberg Gets Honest About its Beer in New Campaign by Fold7 Carlsberg Gets Honest About its Beer in New Campaign by Fold7](https://marcommnews.com/wp-content/uploads/2019/04/Carlsberg_Not_Cover-701x394.jpg)
Carlsberg UK has launched its most ambitious and honest consumer facing campaign ever in a bid to drive reappraisal of its flagship beer brand. The campaign centres around the ‘acknowledgement’ that today Carlsberg is ‘Probably not the best beer in the world’. This honesty has led to the beer being completely rebrewed so that the […]