In the latest from the Spotlight series, Christina Bouzala, Keter’s Head of Marketing UK&I, reveals the brand’s ‘outside of the box’ thinking that led to a triumphant win in POY 25’s ‘Garden Lifestyle’ category… Tell us about your winning product and why it resonates with the consumer. Our marketing slogan ‘Looks Like Wood. Feels Like […]
With less than a week to go till the final deadline for entries, Product of the Year managing director, Helga Slater, takes us behind the scenes and reveals ‘what it takes’ to win one of the UK’s most coveted awards. In a sentence? We are the largest consumer-voted award for product innovators – a champion […]
3M EMEA Portfolio Leader, Sam Burras, breaks down the components of the award-winning product for Marcomm News and why influencers love it. 3M CLAW™ is born out of consumer insight. A common pain point when hanging heavy objects on plasterboard walls (a material used in lots of homes) is that it can be challenging to […]
In the latest of the Spotlight series, Reckitt senior brand manager, Charlie Lailey, introduces us to a world of fragrance, seasonal trends and finding innovation in the home. Tell us about your winning product and why it’s resonated so well with the consumer. Air Wick 24/7 Active Fresh Aerosol-Free Automatic Spray ticks a lot of […]
Product of The Year 2023 is now open for entry!
NOLO, VEGAN & ‘HIGH- STREET TO HOME’ LEAD THE PACK IN EMERGING TRENDS
And The Product Of The Year 2022 Awards Go To…
Over two thirds of the UK population (65%) say they’d try/buy a new product if it’s been recommended by a friend or family member, according to new research conducted by Product of the Year, the UK’s biggest survey of product innovation. Conducted online in July 2021, UK consumers were asked to identify factors that would […]
The UK’s largest and most comprehensive survey of product innovation is open for entries
Product of the Year is now open for entries to the 2022 award which promises to be its biggest, boldest and most comprehensive yet. Every year, brands from household names such as: P&G, Mars, Unilever and Nestlé, to pioneering independent brands including: Cheeky Panda (biodegradable bamboo wipes), SMASHED (non-alcoholic) Pale Ale and the innovative shaving brand […]
Pet Pampering Picks Up Pace Among Locked Down Brits – New Research
10,000 consumers vote for the most innovative consumer products of 2021
Product of the Year has today announced the UK’s most innovative products of 2021, with the winners chosen by 10,000 UK consumers. Unilever, Premier Foods, Danone and Procter & Gamble, picked up multiple awards along with other household names and pioneering newcomers. These were just a handful of the 34 winners of the UK’s largest […]