Survey unveils differences between knowing how to be digitally effective vs how UK businesses approach digital development

By on    Latest, Marketing, Media  

Survey unveils differences between knowing how to be digitally effective vs how UK businesses approach digital development

New research has highlighted that as businesses strive to meet the needs of today’s digitally empowered consumer there is a gap between businesses knowing what drives digital effectiveness and current digital practices. The findings were part of a larger study exploring the opinions and digital practices of UK businesses. It also compared the views of […]

Code Computerlove’s Matt Lacey: Marketers should tackle ‘short termism’ with product thinking

By on    Events, Latest, Marketing  

Code Computerlove’s Matt Lacey: Marketers should tackle ‘short termism’ with product thinking

A major current challenge for marketers, “how to balance short-term versus long term innovation”, became a key discussion point during an event hosted by Code Computerlove. It echoed similar discussions that arose on the back of the latest IPA Bellwether report, released last week, which highlighted that while digital spend was on the up, this is a […]