BidSwitch, a wholly owned subsidiary of IPONWEB and global provider of programmatic infrastructure, has appointed Valerie Zeltser to the role of VP, Client Services. Zeltser will oversee BidSwitch’s client relations teams and strengthen the company’s strategic accounts to increase market growth through deeper engagement with buy and sell side partners. Located in the company’s New […]
WARC, the international authority on advertising and media effectiveness, has released its latest monthly Global Ad Trends report, digesting up-to-date insights and evidenced thinking from the worldwide advertising industry. Threats to the digital advertising ecosystem is the focus of the latest report. WARC estimates that $63.4bn was spent on programmatic advertising worldwide last year, but […]
