Voltaren helps silence the drama of pain in new film by Saatchi & Saatchi for GSK
GSK and Saatchi & Saatchi have launched a film as part of a new campaign for Voltaren’s pain relief gel, which uses a witty, tongue-in-cheek link between the sound of pain and the sound of Opera. It’s a universal truth that people tend to ignore or accommodate everyday pain, hoping it will simply go away. […]