Playground xyz’s High-Attention Marketplaces Are Now Available with PubMatic

By on    Innovation, Latest, Marketing  

Playground xyz’s High-Attention Marketplaces Are Now Available with PubMatic

Playground xyz, the leading attention measurement and optimisation platform, today announced a new partnership between its Attention Intelligence Platform (AIP) and PubMatic (NASDAQ: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, allowing advertisers to create bespoke, high-attention marketplaces within the sell-side platform. Playground xyz’s AIP technology fuses eye tracking panel […]

PubMatic partners with SeenThis

By on    Innovation, Latest, Marketing  

PubMatic partners with SeenThis

PubMatic (NASDAQ: PUBM) has agreed a new partnership with adaptive streaming specialist, SeenThis to deliver high-quality digital advertising while minimising carbon emissions. This initiative will give brands and agencies around the world a simple, efficient way to shift their buying behavior in favor of more sustainable media, without compromising on advertising performance. SeenThis’ proprietary video […]