Literary classics offer lessons from the history of pandemics in Daunt Books’ new ad campaign by AMV BBDO
Daunt, the independent bookshop chain, has launched a new radio campaign to promote its online service while the lockdown continues. The campaign, created by AMV BBDO, features extracts from literary works by Albert Camus and Daniel Defoe that highlight the uncanny similarities to the current pandemic. The first radio ad in the series features an […]