World Health Organization and Out There Impact join forces to use the power of mobile to prevent the ongoing spread of COVID-19 as world awaits vaccine rollout

By on    Agency, Innovation, Latest, Media, Mobile  

Global campaign looks to reach hundreds of millions of global citizens by early 2021, sharing reliable, accurate and engaging information, via mobile, on how to prevent infection and help contain the spread of COVID-19

World Health Organization and Out There Impact join forces to use the power of mobile to prevent the ongoing spread of COVID-19 as world awaits vaccine rollout

Out There Impact, the impact division of mobile advertising and data monetisation company Out There Media, committed to using the power of mobile technology for the greater good, today announced that it is collaborating with the World Health Organization (WHO) to launch a global mobile education campaign looking to contain the ongoing spread of COVID-19. […]

Brands must shift attention to RCS to avoid wasting a staggering $917.2 billion in digital media budget by 2028

By on    Agency, Innovation, Latest, Marketing, Media, Mobile  

Brands Will Waste 99.9% Of Banner Advertising Spend This Year

Brands must shift attention to RCS to avoid wasting a staggering $917.2 billion in digital media budget by 2028

Brands will waste 99.9% of digital advertising spend on digital banners, this is according to the findings of an independent report published by business messaging intelligence experts, Mobilesquared. This highlights the extremely poor return on investment achieved by digital banner advertising today—for every $1 million invested, just 0.1%, or $1,000 derives value for brands, resulting […]