Dark social is influencing travel-related purchase decisions
![Dark social is influencing travel-related purchase decisions Dark social is influencing travel-related purchase decisions](https://marcommnews.com/wp-content/uploads/2019/03/Dark_Social-701x394.jpg)
One in five internet users have made a booking for travel or leisure activities after receiving a link or recommendation via private messaging apps – such as WhatsApp and Facebook Messenger – according to new research from GlobalWebIndex and socially-led creative agency We Are Social. The study, which looked at more than 3,000 internet users […]