Fully integrated marketing campaign tease + launch created genuine confusion, conversation and elation After weeks of fanning the flames of speculation and teasing the nation, McDonald’s is officially confirming what fans have been eagerly hoping for - the McRib is back and available for a limited time from tomorrow. Fans have been debating its comeback, and […]
McDonald’s UK has entered the faux out of home (FOOH) ring with the launch of its latest campaign – Festive Wins. Delivered by Red Consultancy and produced in partnership by Pebble Studios, the Festive Wins CGI campaign includes a fleet of festive baubles driving through Oxford Circus, London, a bursting McDonald’s burger box outside the […]
Creative agency Leo Burnett London and McDonald’s have launched a new finger wiggling advertising campaign called ‘Peely Peely’ to announce the return of the eagerly awaited annual Monopoly promotion. With a shared ambition to make the Monopoly game more famous than ever – Leo Burnett London developed a campaign to compel more and more people […]