To mark the launch of the “Hope Probe”, the Emirates Mars Mission revealed history’s first Arabic countdown as the Emirates prepares to embark on the first ever Arab space mission to Mars.
Emirates Mars Mission and The Emirates Nation Brand Office collaborated with TBWA\RAAD on the countdown, kicked-off with an emotional manifesto film that addresses the pride in every citizen of the MENA region. The campaign celebrates “a new era for Arabs in space”, inviting people to share their #FirstArabicCountdown to the space mission. A ‘Lens of […]
An interactive platform that houses the latest insights, tools and evocative predictions about culture and industries on the back of the COVID-19 happenings.
As humanity navigates through an unprecedented time of unsettling realities, culture is shifting in every direction. It has become crucial for brands and businesses to weather the storm by accelerating fundamental decision-making to meaningfully connect with people. TBWA/RAAD’s insights microsite includes different thought starters to explore, that serve as a source of knowledge and inspiration on […]