TBWA\Helsinki’s new ad campaign was designed blindfolded to illustrate the importance of client feedback

TBWA\Helsinki’s new ad campaign was designed blindfolded to illustrate the importance of client feedback

TBWA\Helsinki won the Agency of the Year title in Finland last year and thus got to design this year’s campaign for the survey. The aim of the campaign is to show how important client feedback is for agencies – without feedback work is like operating blind, and designers of TBWA\Helsinki demonstrated this by creating ads blindfolded, […]