Magnum taps Shazam’s technology for its new “Release the Beast” global campaign
![Magnum taps Shazam’s technology for its new “Release the Beast” global campaign Magnum taps Shazam’s technology for its new “Release the Beast” global campaign](https://marcommnews.com/wp-content/uploads/2016/05/Pele-Chic-Shazam-Horizontal_TIGER-1-701x348.jpg)
Shazam, one of the world’s most popular apps for connecting artists and fans, has partnered with Unilever’s premium ice-cream brand Magnum for the launch of its most indulgent range of ice creams, Magnum Double. The whole campaign will be Shazam-enabled, either through visual recognition on print and OOH ads, or audio-recognition-enabled TV and cinema commercials. […]