CMI Media Group unveils inaugural Media Vitals HCP Global research

CMI Media Group unveils inaugural Media Vitals HCP Global research

Healthcare agency CMI Media Group, a WPP company (NYSE: WPP), has unveiled its first ever Media Vitals HCP Global research. The new report provides insights into the media preferences of healthcare professionals (HCPs) on a global scale. Insights were gathered from MDDOs including General Practitioners, Cardiologists, Pulmonologists, Hematologists, Neurologists, Oncologists, Obstetricians-Gynecologists and Dermatologists. The survey into […]

VCCP RELEASES NEW REPORT CRACKING THE MEMORY CODE: SUPER BOWL EDITION

VCCP RELEASES NEW REPORT CRACKING THE MEMORY CODE: SUPER BOWL EDITION

The report explores the science of memorability and advertising examining the most memorable Super Bowl ads of the past decade Budweiser, State Farm, and Farmer’s Dog top the list alongside classic characters from M&M and Mr. Clean READ CRACKING THE MEMORY CODE: SUPER BOWL EDITION HERE Super Bowl LIX advertising has reached record breaking heights […]

Chemistry And Trust Are Critical Factors to Winning Pitches

Chemistry And Trust Are Critical Factors to Winning Pitches

jfdi/Opinium Barometer 2025 unveils new business opportunities and challenges for agencies The UK New Business Barometer has published its eighth annual survey of performance and insights for agency business development leaders. Published by jfdi, leading specialist new business consultancy and award-winning strategic insight agency Opinium, The Barometer is conducted nationwide with data drawn from 255 […]

An alarming 33% have considered leaving the industry because of ‘the stress of working in New Business or on pitches’

An alarming 33% have considered leaving the industry because of ‘the stress of working in New Business or on pitches’

Increase in work life balance, support of pitch fees and action on mental health show improvement in working conditions. However, the stress of pitching is still a major issue for employees, employers and the industry as a whole. The results of the Great Pitch Poll are out! The results of the Great Pitch Poll, the […]

Affordability, Flexibility and Personalized Local Experiences Are Key Factors Driving Leisure Travel in 2025, Per New Report

Affordability, Flexibility and Personalized Local Experiences Are Key Factors Driving Leisure Travel in 2025, Per New Report

TravelBoom Hotel Marketing’s latest findings offer insights on how the hospitality and tourism industries can reach and engage consumers in today’s changing travel landscape. TravelBoom Hotel Marketing, a leading provider of innovative digital solutions for the hospitality industry, today released new research to provide companies in the hospitality and tourism sector with a deep-dive look […]

Fandoms and Passions: New SuperAwesome Research Demystifies Gen Alpha and Gen Z for Brands

Fandoms and Passions: New SuperAwesome Research Demystifies Gen Alpha and Gen Z for Brands

– Study of almost 4,000 Gen Alpha/Z respondents reveals how brands can best engage the vital but elusive kid and teen audience – SuperAwesome, the leading youth technology and insights provider, has launched a groundbreaking in-depth study into the passions and fandoms that enable brands and IP owners to forge deeper connections with young audiences. […]

FOOD FORMS A KEY PART OF VALENTINE’S CELEBRATIONS AND GIFT-GIVING THIS YEAR, TEADS UK’S INSIGHTS UNVEIL

FOOD FORMS A KEY PART OF VALENTINE’S CELEBRATIONS AND GIFT-GIVING THIS YEAR, TEADS UK’S INSIGHTS UNVEIL

Global media platform Teads unveils a series of UK consumer insights around Valentine’s Day, looking at the different ways in which people plan to celebrate and what gifts they will buy loved ones. According to the ‘Charm your way to hearts and sales’ research, relationship status impacts romantic intentions, with 85 per cent of people […]

Tito Ribeiro presents the social media trends for 2025

Tito Ribeiro presents the social media trends for 2025

Recognized for his expertise in digital media, Brazilian Tiago Ribeiro, widely known as “Tito,” is one of the most prominent executives in the digital market. Tito has extensive experience leading teams worldwide. With a solid track record in Latin American agencies, he has held leadership positions such as Digital Director at VML Peru (WPP Group) […]

A NEW ERA FOR LUXURY: REPORT FROM BACKSLASH, 180 LUXE, AND TBWA\CULT EXAMINES THE FUTURE OF THE LUXURY INDUSTRY

A NEW ERA FOR LUXURY: REPORT FROM BACKSLASH, 180 LUXE, AND TBWA\CULT EXAMINES THE FUTURE OF THE LUXURY INDUSTRY

The timely report provides a roadmap for luxury brands to thrive in a rapidly evolving market driven by shifting consumer values and global challenges. Today, Backslash (TBWA’s cultural intelligence unit), 180 Luxe (part of the creative boutique 180 Global), and TBWA\CULT (the new luxury brands division of TBWA\Italy) proudly present the “Future of Luxury” report, offering fresh […]

Limelight Inc.’s annual ad network report hails digital marketing’s “great survivors”

Limelight Inc.’s annual ad network report hails digital marketing’s “great survivors”

White paper considers the current challenges and opportunities for the sector, amid great leaps in AI and first-party data use Ad networks face a broad range of challenges in 2025 as they grapple with privacy concerns, regulatory issues and a $50bn ad fraud threat. But the opportunities presented by new technology, contextual targeting and growth […]