The news comes via AdForum’s Business Creative Report, the definitive ranking of the world’s most awarded ads. For the second year in a row, Michelob Ultra and FCB New York score the world’s most awarded campaign – this time with the groundbreaking “Dreamcaster”. Now in its eighth year, the Business Creative Report is a unique […]
Healthcare agency CMI Media Group, a WPP company (NYSE: WPP), has unveiled its first ever Media Vitals HCP Global research. The new report provides insights into the media preferences of healthcare professionals (HCPs) on a global scale. Insights were gathered from MDDOs including General Practitioners, Cardiologists, Pulmonologists, Hematologists, Neurologists, Oncologists, Obstetricians-Gynecologists and Dermatologists. The survey into […]
The report explores the science of memorability and advertising examining the most memorable Super Bowl ads of the past decade Budweiser, State Farm, and Farmer’s Dog top the list alongside classic characters from M&M and Mr. Clean READ CRACKING THE MEMORY CODE: SUPER BOWL EDITION HERE Super Bowl LIX advertising has reached record breaking heights […]
jfdi/Opinium Barometer 2025 unveils new business opportunities and challenges for agencies The UK New Business Barometer has published its eighth annual survey of performance and insights for agency business development leaders. Published by jfdi, leading specialist new business consultancy and award-winning strategic insight agency Opinium, The Barometer is conducted nationwide with data drawn from 255 […]
Increase in work life balance, support of pitch fees and action on mental health show improvement in working conditions. However, the stress of pitching is still a major issue for employees, employers and the industry as a whole. The results of the Great Pitch Poll are out! The results of the Great Pitch Poll, the […]
TravelBoom Hotel Marketing’s latest findings offer insights on how the hospitality and tourism industries can reach and engage consumers in today’s changing travel landscape. TravelBoom Hotel Marketing, a leading provider of innovative digital solutions for the hospitality industry, today released new research to provide companies in the hospitality and tourism sector with a deep-dive look […]
– Study of almost 4,000 Gen Alpha/Z respondents reveals how brands can best engage the vital but elusive kid and teen audience – SuperAwesome, the leading youth technology and insights provider, has launched a groundbreaking in-depth study into the passions and fandoms that enable brands and IP owners to forge deeper connections with young audiences. […]
Global media platform Teads unveils a series of UK consumer insights around Valentine’s Day, looking at the different ways in which people plan to celebrate and what gifts they will buy loved ones. According to the ‘Charm your way to hearts and sales’ research, relationship status impacts romantic intentions, with 85 per cent of people […]
Recognized for his expertise in digital media, Brazilian Tiago Ribeiro, widely known as “Tito,” is one of the most prominent executives in the digital market. Tito has extensive experience leading teams worldwide. With a solid track record in Latin American agencies, he has held leadership positions such as Digital Director at VML Peru (WPP Group) […]
The timely report provides a roadmap for luxury brands to thrive in a rapidly evolving market driven by shifting consumer values and global challenges. Today, Backslash (TBWA’s cultural intelligence unit), 180 Luxe (part of the creative boutique 180 Global), and TBWA\CULT (the new luxury brands division of TBWA\Italy) proudly present the “Future of Luxury” report, offering fresh […]