Confusion over Consent Management Platforms (CMPs) is leaving businesses at risk of receiving hefty fines from the Information Commissioners’ Office for breaching GDPR requirements, running to 10s of 1000s of pounds, according to new research commissioned by data company fifty-five. The survey of over 500 marketers revealed the majority (54%) haven’t set up a Consent Management Platform […]
– Apple retains top spot as the Top 100 Brands ranking exceeds more than $3 trillion for the first time – a 16% increase since 2021 – Airbnb (#54), Red Bull (#64) and Xiaomi (#84) are new entrants for 2022 – Microsoft (#2), Tesla (#12) and Chanel (#22) see the greatest YoY growth – Nike […]
Short form video ad spend surged in Q3, with Cost Per Thousand (CPM) increasing and the conversion gap with static ads shrinking. These were some of key findings of the latest Nest Index report, based on global Meta data from 40+ ecommerce brands, 79% prospecting campaigns, generating a total of 984m impressions across the quarter. Produced by […]
- New report from Gekko carried out by YouGov sees 66% cut spending on non-essential considered purchases and 43% on essential items during the cost of living crisis - Budget (69%) and durability (52%) top factors now driving sales in consumer technology - Nearly half (48%) would switch brands for considered purchase items
The cost of living crisis has had a dramatic impact on consumer spending with brands needing to focus on value and the longevity of their products to win customer loyalty. These were some of the key findings from a new research report by marketing agency Gekko. The survey of 2,165 British respondents carried out by […]
impact.com, in partnership with WARC, examines how the pandemic-driven growth of influencer marketing has accelerated influencers’ role in the consumer journey
impact.com, the leading partnership management platform, in partnership with WARC, an international marketing intelligence company, today released an in-depth research report on the rapidly evolving brand-influencer dynamic, which shows the disparity and alignment of perceptions of marketers and influencers, and offers guidance on how better alignment can lead to more effective and valuable partnerships. The […]
Less advertising competition for ecommerce brands and stable consumer demand, finds new Meta data report
New Research Finds that People are Determined to Travel this Year Despite Rising Costs and the Good News is Sustainable and Ethical Travel is on the Menu
Tripadvisor has conducted a multi-national research study to understand current perceptions of travel in light of the increase in inflation and cost of living across the board. A Tripadvisor Consumer Sentiment Survey, based on data drawn from an online survey of over 2,100 consumers, in partnership with Qualtrics, conducted ahead of the holiday season across […]
Growing skills gap for social media marketers amidst accelerating pace of platform change
Purpose Activation Company to Rank Top Purpose-Driven Brands in their 2022 Purpose Power Index
StrawberryFrog To Reveal Definitive Brand Purpose Report At Inc. 2022 Purpose Power Summit
Takeaway information for brands and sports right holders
Nielsen Releases 2022 Global Sports Marketing Report Showing How Fans Are Changing The Game