2025 study shows 74% of brands increasing affiliate budgets due to rising costs in other marketing channels Brands are doubling down on the proven effectiveness of affiliate marketing in the face of rising customer acquisition costs, with influencers taking an increasing share of affiliate budgets. This is among key findings of The Global State of […]
UK businesses are embracing a new era of sustainability communications, where honesty and transparency are valued more than polished perfection. New data from FleishmanHillard UK reveals that despite global divisions around sustainability and a backdrop of criticism, UK organisations are stepping up, not stepping back – refusing to let political polarisation undermine progress. In fact, […]
Hoteliers, property managers and travel marketers can access the full 2026 Leisure Travel Study for free here. Research from TravelBoom Hotel Marketing, the leading data-driven hotel marketing agency dedicated to driving direct bookings, reveals that rising costs, evolving technology and shifting lifestyle preferences will dramatically impact the hospitality landscape for American consumers in 2026. The findings belong […]
Survey of 1,200 US consumers identifies five fundamental changes in consumer behavior. Net Conversion, a leading media agency known for its data-driven approach, today released findings from a comprehensive consumer research study that reveals fundamental shifts in how Americans are now engaging with brands and making purchasing decisions. The study, Unlocking More Impact: The New […]
Report shows that social media ads are the number one source of brand discovery for younger internet users We Are Social, the socially-led creative agency, and Meltwater, a global leader in media, social and consumer intelligence, have released Digital 2026, their latest annual report on social media and digital trends worldwide. Digital 2026 reveals major milestones in internet […]
The SoundOut Index 2025: 174 brands, 70,000 consumer studies reveal that sonic logos with brand names are 9X more effective than those without. Arby’s tops the charts as number 1 most recognisable sonic logo in the world’s largest ever audio branding consumer study. SoundOut, the world leader in strategic sonic branding and audio marketing testing, […]
New research shows 10% uplift in purchase intent among viewers of home screen ads, and even stronger impacts when combined with ads on Samsung TV Plus Samsung Ads, the advertising arm of Samsung Electronics’ media division, has opened up advertising on the home screen of Samsung Smart TVs to non-endemic brands for the first time. […]
What students really want vs. what their parents think they need New research from Product of the Year reveals the gap between what students actually pack for Freshers’ Week and what their parents wish they would. Photo by cottonbro studio The online poll of over 2,500 students and parents collated from across Facebook, Instagram and X, shows that while students are […]
Data shows ‘worrying underrepresentation’ of women, people from working class and ethnic minority backgrounds, and disabled people in creative sector leadership – with Creative UK calling for change Today, a new report from Creative UK – the national membership body for the cultural and creative industries – sets out significant gaps in leadership diversity across the cultural […]
World-first study tracks in-car advertising’s real brand impact Leading technology company Brand Metrics has integrated with global news streaming provider LeadStory to precisely measure how in-car advertising delivered through the platform influences consumer perceptions. In a world of constant connectivity, LeadStory is redefining how we consume news, delivering on-demand personalised content across every screen – […]