Digitas UK launches new consulting service

Research commissioned by Digitas UK found that 6 out of 10 of UK consumers believe brands are not taking advantage of the digital opportunity to make meaningful connections, despite the number of channels and technology available to them

Digitas UK launches new consulting service

Digitas UK is launching Experience Consulting, a service for brands that reflects the agency’s connected experience proposition and its distinct and creative approach to transformation. The need for brands to rethink how they create and deliver customer experiences is clear: research commissioned by Digitas UK across the UK, found 78% of UK consumers believe technology […]

New research Reveals That 58% of Creative Jobs Are Paid Under The UK Average Salary

Liberty Games has analysed the average salaries of 50 of the most common jobs in the creative industry in the UK - but how does your pay compare?

New research Reveals That 58% of Creative Jobs Are Paid Under The UK Average Salary

From video games designers to drama teachers, there are a variety of jobs within the creative sector that require a range of different skills and talents. But which creative jobs pay the most? Liberty Games have analysed the average salaries of 50 of the most common jobs in the creative industry. You can view the full creative […]

The nations favourite TV ad revealed– its a Christmas one, but not who you think

‘HOLIDAYS ARE COMING’ IS THE NATION’S FAVOURITE TV AD OF ALL TIME - Christmas ads are the winners overall-

The nations favourite TV ad revealed– its a Christmas one, but not who you think

While the anticipation builds for this year’s John Lewis Christmas ad, a recent consumer poll of TV ads voted Coca-Cola’s ‘Holidays are Coming’ as number one. But the retailer didn’t lose out completely with three of its ads featuring in the top 20. The findings are part of a wider study on the future of […]

The MarTech Health Check – Big Gap Between Ambition and Reality Unveiled

New research from Initials Labs reveals strengths and weaknesses of MarTech implementation across sectors

The MarTech Health Check – Big Gap Between Ambition and Reality Unveiled

Launching today, new research conducted by independent creative agency Initials’ technology and innovation unit LABS looks at how companies are approaching, developing and deploying MarTech. In order to explore why investment in MarTech frequently generates results that fall short of expectations, Initials surveyed 150 senior marketers on the issue. The research sought to pinpoint the root causes of the […]

Generation Z want to see authenticity in their fashion brands, but what does this mean?

Generation Z want to see authenticity in their fashion brands, but what does this mean?

New research has highlighted how fashion and sportswear brands can define ‘authenticity’ to Generation Z. According to UK consumers aged 16-24, it’s about caring about their customers (71%), a good range of clothes (71%), being true to their values, being friendly, and caring about their employees (all 66%). However, younger audiences in the UK are […]

Baby Boomers are far from fuddy duddies: new research shows over a third adopt new products early

Baby Boomers are far from fuddy duddies: new research shows over a third adopt new products early

New research reveals that more than one third of UK Baby Boomers (35%) identify as early adopters or early majority customers. This means they will buy new products ahead of the general population, often once their value and use cases have been proven in media channels they trust.  Launch marketing agency Five by Five surveyed 1,000 over-55s […]

Teads research reveals beauty & skincare consumers prefer sustainable, suitable and inclusive products

Teads research reveals beauty & skincare consumers prefer sustainable, suitable and inclusive products

Teads, The Global Media Platform, unveils the digital world and new technologies are radically “disrupting” the beauty/skincare consumer journey. Sustainability, suitability and inclusion are the 3 values are the top drivers of their purchase path. A new study through Global Web Index (GWI) unveils buying behaviour, advertising influence and the role of technology for global […]