Meet The People Acquires Yeoman Technology Group, Bolstering Retail Media Capabilities

By on    Agency, Latest, People  

Meet The People Acquires Yeoman Technology Group, Bolstering Retail Media Capabilities

North American agency group strengthens its e-commerce expertise with strategic acquisition of retail media Amazon specialists Meet The People (MTP), the innovative alternative to the traditional advertising holding company model, today announced the acquisition of Yeoman Technology Group, a leading consultancy specializing in the management, optimization and execution of organic and paid Retail Media strategies […]

New Vistar Media Study Reveals Retail Media Ads Drive Positive Sentiment and Purchase Behavior Throughout the Shopping Journey

By on    Agency, Latest, Media, Reports  

New Vistar Media Study Reveals Retail Media Ads Drive Positive Sentiment and Purchase Behavior Throughout the Shopping Journey

95% of shoppers feel positive toward retail media ads, with the strongest impact coming from visual formats at key moments along the path to purchase. A new study from Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, in partnership with consumer research leader MFour, reveals that retail media ads are […]