Building on the rapid success of Adaptive Transformer Search (ATS), which virtually eliminated zero-result searches, Particular Audience now enables retailers to A/B test the AI models that determine relevance, margin, and retail media yield. Particular Audience today announced the launch of Search Model A/B Testing, a new capability that allows retailers to directly compare and govern […]
Unique offering enables retailers to plug the gaps in their retail media networks and tap into new capabilities without disrupting existing tech stack Particular Audience, the AI-powered platform transforming retail media and personalisation, has launched a suite of modular retail media tools designed for Retail Media Network (RMN) operators seeking to augment their incumbent adtech […]
Kevel Continues to Strengthen its Position as a leader in Retail Media Innovation with the Appointment of Jaclyn Nix as Chief Operating Officer Kevel, the leading retail media technology provider, today announced the appointment of Jaclyn Nix as Chief Operating Officer. Nix brings more than 18 years of digital marketing and retail media expertise to […]
New Global Shopper Study Shows In-Store Experience Has Always Been Critical, Just Underutilized Global experiential agency Momentum Worldwide and Interpublic Group (NYSE: IPG) have released new research today challenging the industry narrative that in-store media is experiencing a “resurgence.” The comprehensive study reveals that in-store media hasn’t been reborn, it’s been consistently powerful but dramatically underutilized by […]
Breakthrough tech allows one-click campaign creation of AI/ML-powered Sponsored Product onsite ad formats across all billing types and ad placements – removing ad-buying friction for leading Retail Media Networks Particular Audience, the AI-powered retail media platform, today announced the release of its Automated Ad Set Builder, a market-first feature that eliminates every manual step in […]
Making tools freely accessible to brands and retailers for Retail Media reporting, Ad Serving integration and Agentic Commerce, built on Particular Audience’s market-leading Adaptive Transformer AI-powered search. Particular Audience, the AI-powered retail media platform transforming product discovery and advertising, today announced the launch of the Particular Audience Open Source Suite – three developer-first tools now […]
The AI-native retail media offering complements existing recommendation and advanced site search platform – following growth in Australia and New Zealand Particular Audience, an AI-native retail media and personalisation company, has announced the expansion of its retail media capabilities to the UK and Europe. Combined with its existing recommendation and advanced transformer-based site search platform, […]
North American agency group strengthens its e-commerce expertise with strategic acquisition of retail media Amazon specialists Meet The People (MTP), the innovative alternative to the traditional advertising holding company model, today announced the acquisition of Yeoman Technology Group, a leading consultancy specializing in the management, optimization and execution of organic and paid Retail Media strategies […]
95% of shoppers feel positive toward retail media ads, with the strongest impact coming from visual formats at key moments along the path to purchase. A new study from Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, in partnership with consumer research leader MFour, reveals that retail media ads are […]