New whitepaper shows almost half of Gen Z consumers don’t use loyalty programmes

By on    Advertising, Latest, Marketing, Media  

New whitepaper shows almost half of Gen Z consumers don’t use loyalty programmes

Brands are failing to engage younger generations with their loyalty programmes, according to a new whitepaper by Mando-Connect and YouGov which launched on Tuesday 3rd March at The IPM’s Loyalty Dynamics event. The report reveals that while 76% of British people are currently members of loyalty programmes, some 44% of men aged 18-24 don’t use […]

Nespresso drives long-term loyalty with new ‘Nespresso & You’ rewards scheme

By on    Latest, Marketing  

Nespresso drives long-term loyalty with new ‘Nespresso & You’ rewards scheme

 Nespresso has unveiled a brand new loyalty scheme designed to reward customers throughout their relationship with the brand. Nespresso & You is a tiered rewards program that has been designed to offer unique experiences, personalised offers, and masterclasses to customers based on the length of time as a valued Nespresso customer. Customers will be […]