Walkers, Doritos And easyJet Holidays Team Up For The First Time To Give Brits The Chance To ‘Win a Holiday Every Hour!’ In New Multi-Million Pound Media Campaign
● Walkers & Doritos have partnered with tour operator easyJet holidays, to offer consumers the chance to win a package holiday every hour via a new on-pack promotion ● The creative encourages Brits to rediscover the joys of holidaying abroad, showcasing Walkers’ brand purpose of bringing levity to the nation and emphasising Doritos’ brand positioning: allowing Gen Z to break free from social convention and express their true selves ● Integrated campaign reveals the nation’s funniest holiday habits, after research reveals 91% of Brits have a ‘holiday alter-ego’ and dramatises the funny things Brits do #OnlyOnHoliday
Walkers, Doritos And easyJet Holidays Team Up For The First Time To Give Brits The Chance To ‘Win a Holiday Every Hour!’ In New Multi-Million Pound Media Campaign